When we met Martin Howard from Tikli Bottom!

Tikli Bottom is a modern Lutyens style four bedroom Indian haveli which is run as a private guest house. Martin Howard is a British National living in India and the proud owner of Tikli Bottom, a beautiful boutique holiday resort near Gurgaon, Delhi NCR.

We at Digital Impressions, when approached for the dynamic website for Tikli Bototm, were of the view that we were meeting a Businessman who like many others was doing well in the Tourism industry and needed a website upgrade for his business.

But boy, were we wrong, not wrong when we say he owns a wonderful beautiful resort, which is much in demand. But Martin is in India for a cause, a cause and a sincere effort to make a difference in the lives of the poor by providing them with free education, Education to the children in the village who want to study but cant afford a school. Martin runs a charitable educational institution by the name BAAS educational Trust (betsinfo.org). The school is funded by the trust and the income & donations from guests at Tikli Bottom.The school also accepts donations from the general public and the details are mentioned on Martin's website . Martin devotes all his time and energy in making the school a big success.

 

It has been very inspiring meeting this man and the wonderful work he is doing for the people in India. For now we can only wish that someday somehow we could do something of the kind to make a difference and give back to the world. All our wishes go out to Martin for the Wonderful work he has been doing in India to help bring that change.

A Winning Website in less than a year - East Village Apartments: Holiday Rental Apartments!

A winning idea - What does one do when one aspires for a luxurious holiday yet does not have the budget for a fancy hotel. As we all know good hotels come at a price and the travel world today offers many new options that are not only more comfortable but also far more reasonable in terms of the cost you incur. Solution - Holiday Rental Apartments. The main advantage of staying at a vacation rental premises besides the cost factor, is the feel of home. A good vacation rental is like a home away from home. You get genuine hospitality, the company of the home-owner (sometimes), and an overall homely atmosphere that enhances your travel experience.

Global Trend & wide availability - Today in almost all major cities of the world, options exist for vacation rentals. One can access such options through various travel agents or websites that have a tie-up with vacation rental owners. In fact, there are instances where the owners have set up their own websites that provide photographs and description about the property and also allow for online booking.

East Village Apartments - One such Apartment in the New York is East Village apartments and we at Digital Impressions have been fortunate enough to be a part of success story the apartments have witnessed. Going by the popularity and the huge demand generated by the apartments it seems Apartment renting is slowly becoming the norm of the day. The fholiday apartments have been operational for less than a year and such has been the response that the owner, Sudha Sahai, has added the fourth apartment to their list of apartments Penthouse Apartment.

The reasons for this success have been many -
1) An effective and a clean website to start with
2) Relevant and updated content
3) Proper Meta Tagging
4) Site submissions and Search Engine Optimization
5) Testimonials on the website and reviews received on popular travel sites like Trip Advisor
6) Leveraging the social networking sites like Facebook, Stumble Upon etc
7) Advertising on a local rental sites.

The website today boasts of
1) A Google Page Rank of #3
2) 20 + keywords ranking #1on Google search
3) Top rankings on Bing and Yahoo
4) 5 fold increase in the traffic on the website

Going by the response received and popularity of the site amongst travellers in Europe it is now being planned for the localization and making the site available in various languages. To begin with, the site is being developed in French to go live by the end of this month. We at Digital Impressions have been immesnly happy to have contributed in every small way in terms of website & CMS development and SEO services. We congratulate Sudha on the new apartment addition and wish many more apartments are added to the existing list in the year to follow.

WIN WIN situation for all!

Today, almost a year back in 2009, India was getting ready to vote for the Lok Sabha elections, the focus was on the big fight between the BJP stalwart Lal Krishan Advani and Manmohan Singh, a man well regarded for his diligence and his academic approach to work. During the same period, India was playing the most engaging cricket with New Zealand. Remember this as we used to get up at 4 in the morning to watch the matches while thinking and planning the approach to be taken for an Audio Visual for the then BJP president Rajnath Singh. 

Rajnath Singh was the BJP candidate from Ghaziabad and the AV was to be produced to be released to the media and for the election campaign. All thanks to the Dhonis  and the Bhajjis who made us get up in the wee hours of the mornings, we came up with an excellent idea for the AV. Just like Dhoni's management of Team India and the success he has had, we focused on Ghaziabad and the wonders the good governance and leadership could do. Incidentally Ghaziabad The industrial town of India has been listed by Newsweek among the top 10 dynamic cities of the world. The idea thus was to present the potential that Ghaziabad had and how Rajnath Singh could make a difference.

The concept went well with the BJP and we started working on the Film with the little brief and information provided by the BJP office, it was understandable as everyone was busy with more important things – Planning and strategizing for the elections. All we had now was the internet as our resource to get the information but it was not  of much help. Seems as though the political parties in India haven’t paid much attention to the power of Internet till the recent past. India was doing well in New Zealand and working their way up to be the best side in the world.

The AV at our end was slowly but steadily making good progress and finally we had the movie ready at the end of the third week . The AV was received well by one and all.  Incidentally Manmohan Singh won his seat back as the Prime Minister of India, Team India won the series against New Zealand and Rajnath Singh won the elections in Ghaziabad. Would like to think that directly or indirectly we have contributed in some small way in the victory of both – The Indian Team and Rajnath SIngh. Have all the good memories of March of 2009. 

Stories on Flash and more!

It is pretty interesting to note that what was conceptualised as purely a multimedia studio is today a multifaceted web services company. Yes, today Digital Impressions is not only into the creation and development of multimedia movies and flash-based products, but has evolved as a vendor for various other associated services & products such as websites, CMS applications, SEO services and lots more!

In fact this has been a very logical transition, since each medium on the web platform is so interrelated. And indeed we have been privileged to have within our team all the right people who know their job and most importantly how to bring a smile on our clients’ faces.

At the end of the day, it is all about communication, and that is what is so central to our being at Digital Impressions. We are passionate about helping our clients convey their message to their audience in the most innovative way possible.

Digital Impressions - Make one today!

So here we are! Digital Impression's first blog post...and aren't we excited?

Through all this while, its been a fab experience for all of us here at Digital Impression. Working with clients across the industry spectrum - IT, fashion, HR and and many else. All businesses with one common objective - all wanting to make a connect with their customers, to make an impact in their target segment, to make that perfect impression...a Digital Impression!!!

And through all that we do here at Digital Impression (Newbies can check out our profile here), it is this objective that guides us - helping businesses create that perfect digital impression through websites, flash presentations, multimedia movies, and what have you.