Sunday, February 21, 2010

A Winning Website in less than a year - East Village Apartments: Holiday Rental Apartments!

A winning idea - What does one do when one aspires for a luxurious holiday yet does not have the budget for a fancy hotel. As we all know good hotels come at a price and the travel world today offers many new options that are not only more comfortable but also far more reasonable in terms of the cost you incur. Solution - Holiday Rental Apartments. The main advantage of staying at a vacation rental premises besides the cost factor, is the feel of home. A good vacation rental is like a home away from home. You get genuine hospitality, the company of the home-owner (sometimes), and an overall homely atmosphere that enhances your travel experience.

Global Trend & wide availability - Today in almost all major cities of the world, options exist for vacation rentals. One can access such options through various travel agents or websites that have a tie-up with vacation rental owners. In fact, there are instances where the owners have set up their own websites that provide photographs and description about the property and also allow for online booking.

East Village Apartments - One such Apartment in the New York is East Village apartments and we at Digital Impressions have been fortunate enough to be a part of success story the apartments have witnessed. Going by the popularity and the huge demand generated by the apartments it seems Apartment renting is slowly becoming the norm of the day. The fholiday apartments have been operational for less than a year and such has been the response that the owner, Sudha Sahai, has added the fourth apartment to their list of apartments Penthouse Apartment.

The reasons for this success have been many -
1) An effective and a clean website to start with
2) Relevant and updated content
3) Proper Meta Tagging
4) Site submissions and Search Engine Optimization
5) Testimonials on the website and reviews received on popular travel sites like Trip Advisor
6) Leveraging the social networking sites like Facebook, Stumble Upon etc
7) Advertising on a local rental sites.

The website today boasts of
1) A Google Page Rank of #3
2) 20 + keywords ranking #1on Google search
3) Top rankings on Bing and Yahoo
4) 5 fold increase in the traffic on the website

Going by the response received and popularity of the site amongst travellers in Europe it is now being planned for the localization and making the site available in various languages. To begin with, the site is being developed in French to go live by the end of this month. We at Digital Impressions have been immesnly happy to have contributed in every small way in terms of website & CMS development and SEO services. We congratulate Sudha on the new apartment addition and wish many more apartments are added to the existing list in the year to follow.

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Wednesday, February 10, 2010

Stories on Flash and more!

It is pretty interesting to note that what was conceptualised as purely a multimedia studio is today a multifaceted web services company. Yes, today Digital Impressions is not only into the creation and development of multimedia movies and flash-based products, but has evolved as a vendor for various other associated services & products such as websites, CMS applications, SEO services and lots more!

In fact this has been a very logical transition, since each medium on the web platform is so interrelated. And indeed we have been privileged to have within our team all the right people who know their job and most importantly how to bring a smile on our clients’ faces.

At the end of the day, it is all about communication, and that is what is so central to our being at Digital Impressions. We are passionate about helping our clients convey their message to their audience in the most innovative way possible.

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