When we met Martin Howard from Tikli Bottom!

Tikli Bottom is a modern Lutyens style four bedroom Indian haveli which is run as a private guest house. Martin Howard is a British National living in India and the proud owner of Tikli Bottom, a beautiful boutique holiday resort near Gurgaon, Delhi NCR.

We at Digital Impressions, when approached for the dynamic website for Tikli Bototm, were of the view that we were meeting a Businessman who like many others was doing well in the Tourism industry and needed a website upgrade for his business.

But boy, were we wrong, not wrong when we say he owns a wonderful beautiful resort, which is much in demand. But Martin is in India for a cause, a cause and a sincere effort to make a difference in the lives of the poor by providing them with free education, Education to the children in the village who want to study but cant afford a school. Martin runs a charitable educational institution by the name BAAS educational Trust (betsinfo.org). The school is funded by the trust and the income & donations from guests at Tikli Bottom.The school also accepts donations from the general public and the details are mentioned on Martin's website . Martin devotes all his time and energy in making the school a big success.

 

It has been very inspiring meeting this man and the wonderful work he is doing for the people in India. For now we can only wish that someday somehow we could do something of the kind to make a difference and give back to the world. All our wishes go out to Martin for the Wonderful work he has been doing in India to help bring that change.

A Winning Website in less than a year - East Village Apartments: Holiday Rental Apartments!

A winning idea - What does one do when one aspires for a luxurious holiday yet does not have the budget for a fancy hotel. As we all know good hotels come at a price and the travel world today offers many new options that are not only more comfortable but also far more reasonable in terms of the cost you incur. Solution - Holiday Rental Apartments. The main advantage of staying at a vacation rental premises besides the cost factor, is the feel of home. A good vacation rental is like a home away from home. You get genuine hospitality, the company of the home-owner (sometimes), and an overall homely atmosphere that enhances your travel experience.

Global Trend & wide availability - Today in almost all major cities of the world, options exist for vacation rentals. One can access such options through various travel agents or websites that have a tie-up with vacation rental owners. In fact, there are instances where the owners have set up their own websites that provide photographs and description about the property and also allow for online booking.

East Village Apartments - One such Apartment in the New York is East Village apartments and we at Digital Impressions have been fortunate enough to be a part of success story the apartments have witnessed. Going by the popularity and the huge demand generated by the apartments it seems Apartment renting is slowly becoming the norm of the day. The fholiday apartments have been operational for less than a year and such has been the response that the owner, Sudha Sahai, has added the fourth apartment to their list of apartments Penthouse Apartment.

The reasons for this success have been many -
1) An effective and a clean website to start with
2) Relevant and updated content
3) Proper Meta Tagging
4) Site submissions and Search Engine Optimization
5) Testimonials on the website and reviews received on popular travel sites like Trip Advisor
6) Leveraging the social networking sites like Facebook, Stumble Upon etc
7) Advertising on a local rental sites.

The website today boasts of
1) A Google Page Rank of #3
2) 20 + keywords ranking #1on Google search
3) Top rankings on Bing and Yahoo
4) 5 fold increase in the traffic on the website

Going by the response received and popularity of the site amongst travellers in Europe it is now being planned for the localization and making the site available in various languages. To begin with, the site is being developed in French to go live by the end of this month. We at Digital Impressions have been immesnly happy to have contributed in every small way in terms of website & CMS development and SEO services. We congratulate Sudha on the new apartment addition and wish many more apartments are added to the existing list in the year to follow.