The Rise of TikTok | TikTok Trend in 2020 | Digital Impressions' Blog

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Impact of Tik Tok

TikTok has changed the social media game ever since it started trending. TikTok has about 1.5 billion users worldwide and is one of the fastest-growing social media applications. It originally started with the name Musical.ly but then was soon changed to TikTok after an acquisition by a Chinese tech giant ByteDance. The social media app is basically known for its lip-syncing videos on popular songs and challenges which would go viral worldwide. Users started creating content on these challenges using different concepts which made it go viral, especially amongst the teenagers. TikTok started growing on another level when people got fame from it.

Once the app created a huge impact on social media, it was not only used for the purpose of entertainment but the content made on it was also used to create awareness and it even generated charitable donations for causes.

Now that we are in 2020, TikTok is considered as significant as any other social media applications. TikTok has a whole new community of people called “TikTok Creators” and now the app has grown amongst the celebrities as well. The world of Social media is an unpredictable place to be – it can make anything go viral. Just when you think one app is ruling the market, here comes another.

 

TikTok and its impact on Digital Marketing

TikTok Under Investigation

 

 

The rise of TikTok started due to its engaging videos made on trending songs, memes and challenges. It has come to a level where brands have started approaching creators on TikTok to create branded content for the purpose of promotions. Brands have been using it in their digital marketing strategies. It is available in around 154 countries and has been installed on mobile over 800 million times. TikTok is a platform worth approaching if you’re looking to approach a broader segment of the audience to grow your brand. With the help of engaging content, TikTok has made it very convenient for brands to promote themselves by creating creative campaigns on the application.

 

Is TikTok here to stay?

TikTok is definitely the new talk of the town. In the world on Instagram and Facebook, it’s not easy to make your own way, but it did create a formidable impact. It’s rapid growth and the video-centric concept is the key factor for making it a tough competitor for other applications. With billions of users interacting on the channel, it is definitely here to stay in the market.

The popularity growth of TikTok has fascinated brands to use it as a tool for marketing. Recently, Digital Impressions also used TikTok to create a marketing campaign for an ethnic fashion label – LIBAS which turned out to be quite successful.

 

Is it impacting our daily lives?

 

TikTok has been a source of fame to thousands of teenagers worldwide. With its increasing popularity, it has majorly impacted children out there who spend the majority of their time making videos. Anyhow, it does psychologically impact the mind of a person making one an attention seeker unconsciously. It makes us seek acceptance in society. Waste time or do something constructive with your life – it is entirely your call.

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